brand-guidelines

The brand-guidelines skill provides a systematic approach to enforcing Anthropic's visual identity within digital assets and documentation. It manages the specific color palette, encompassing the core neutral tones like the #141413 dark background and #faf9f5 light backgrounds, alongside established accent colors including orange, blue, and green. Beyond color management, the skill handles typographic hierarchy by assigning Poppins to headings and Lora to body content. By automating these stylistic decisions, the skill ensures that output remains visually consistent with corporate standards without requiring manual adjustments. It interprets text structures and visual shapes to apply the appropriate metadata and formatting, reducing the time spent on repetitive layout tasks. This tool acts as a bridge between raw data or content and the final polished visual presentation.

When to Use This Skill

• •Generating slide decks that strictly adhere to company visual standards.
• •Formatting internal reports to match corporate design specifications.
• •Standardizing the appearance of visual diagrams within a document.
• •Quickly styling raw text output to reflect official identity markers.

How to Invoke This Skill

Example prompts that trigger this skill in Claude Code, Cursor, or Antigravity:

• “Apply Anthropic brand styling to this document
• “Format these headings and paragraphs with the company font
• “Update my slide deck to use brand accent colors
• “Set the visual theme to match the official corporate identity
• “Ensure the text and shapes follow our brand guidelines

Pro Tips

• 💡To ensure proper invocation, explicitly mention 'Anthropic brand' or 'Anthropic style' in your prompt when visual consistency is paramount.
• 💡Combine this skill with markdown or HTML generation skills to produce beautifully formatted and branded text artifacts.
• 💡Leverage the 'Smart Font Application' feature for quick UI/UX wireframing, focusing on structure while maintaining brand aesthetics.

What this skill does

• •Applies Poppins font for headings and Lora for body copy automatically.
• •Maps specific HEX color values to UI elements and shapes.
• •Implements fallback font logic to Arial and Georgia when custom fonts are missing.
• •Maintains hierarchical text styling based on point size thresholds.
• •Cycles through official brand accent colors for non-text shape elements.

When not to use it

• ✕When you need non-standard custom branding outside the provided palette.
• ✕When working in an environment that restricts specific font or color programmatic overrides.

Example workflow

1. Identify the content needing visual styling.
2. Invoke the brand-guidelines skill.
3. Allow the tool to detect heading levels and body segments.
4. Apply the designated fonts and color palette.
5. Review the document for correct accent usage.
6. Finalize the file with standard brand settings.

Prerequisites

• –Poppins font installed in system environment
• –Lora font installed in system environment

Pitfalls & limitations

• !Missing local font files will trigger fallback Arial/Georgia fonts instead of primary brand fonts.
• !Color accuracy is limited by the output file format's support for RGB color spaces.
• !Does not support custom layout adjustments beyond color and font application.

FAQ

How it compares

Unlike manual styling or generic prompts that require repeated instruction, this skill encodes specific brand definitions to guarantee accuracy without needing a reference style guide.

Source & trust

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